Joy wants you to have it all
The user are not just at the centre of the message; they literally take it into their own hands: by determining what they discover about the BMW X3 as well as the manner and speed in which they do so. Navigation, 3D animation, sound, text and design are all aimed at creating the sense of absolute control.

Agency: Interone GmbH
Client: BMW
Role: Art Director, Designer
Credits: 3D: we are flink | Music: Hecq

Link: BMW X3 Website