The design for the “Handbags for Feet” collection is inspired by luxury handbags. Based on the offline campaign, the microsite tells the story of young Amelie. Her photos depict everyday life in Berlin. She travels on the underground through the city. Her camera discovers things nobody else sees. The stations of her voyage of discovery are named after the styles of the collection. Fashion's get on and off – clothed in the “Handbags for Feet” collection. Each style has its own soundtrack, composed especially for the microsite and available to download. The tube map acts as a sitemap.


Agency: Neue Digitale / Razorfish
Client: adidas global
Role: Art Direction, Design, Shooting Direction
Award: theFWA
Link: handbags for feet